In an age where even the most obscure industries are fiercely competitive, it’s more important than ever to develop a strong brand identity. Customers interact with your brand across a countless number of platforms and a logo simply isn’t enough. Your branding needs to showcase a strong visual system, be relevant, memorable and portray your company values. If done right, a brand has the power to create life-long customers that not only love your brand, but want to tell everyone else how great it is.
For established brands that aren’t meeting their full potential, we can make recommendations to get you back on track or if needed, overhaul your entire identity with a brand refresh. It’s never too early or too late to demand more from your branding.
- BRAND STRATEGY
- BRAND GUIDELINES
- VISUAL IDENTITY
- ASSET DEVELOPMENT
- LOGO DESIGN
FREQUENTLY ASKED QUESTIONS
What is your process for a branding project?
Our process always starts with a discovery meeting where we will learn about your business and set goals and expectations for the project. Next is the strategy phase, where we research the competition and presentation you our strategic recommendations and mood boards. These boards give you a visual representation of the route we are recommending and it allows everyone to get on the same page before we start designing. Next, we take the agreed upon direction and develop the initial concepts. You then have an opportunity to select the top concept and we will work with you to refine it further. At the end of the project when you’re happy, we provide you with all the hi-resolution files you’ll need in the future.
What’s the difference between a logo and a visual identity?
A logo is only one single element of a brand identity. Whereas, a visual identity is the complete system that includes the logo, typography, colour palette, photography, voice and overall art direction. At the end of a logo project you just have a logo. But, after your visual system has been created, you have an entire brand.
How many concepts/options will we receive?
We pride ourselves on quality over quantity! We generally provide two to three very refined options to choose from. The top concept is then further refined through up to three rounds of revisions. Additional concepts and revisions rounds can be added, but need to be mentioned before the project starts so they can be included in the project pricing and scope.
Why do I need a brand guidelines manual?
As companies grow, the number of employees and suppliers working on the brand grows too. One of the biggest challenges then becomes maintaining consistency. The brand guide outlines all of the rules and specifications for the company’s visual system, ensuring that all materials are on-brand, regardless of who created them.
Can you provide photography?
During the development of your brand identity we will develop a signature photography style using stock images for future reference. When it comes to building your actual photo library, there are a few options, largely dictated by budget. In an ideal world, we would recommend a photographer and have a photoshoot to get the perfect images, but this can be very expensive. More often than not, we recommend option two: source stock photography and apply a signature style to elevate the photos. If done right, this can yield comparable results to a photoshoot and the images only cost 500 to 1000 per image versus 3000 to 5000 from a professional photographer.
Do you offer printing services?
Yes, We are.