One of the more common new trends in website development today, is the inclusion of a tour page. Many small businesses are employing a tour page on their websites. The function of a tour page is to give visitors an overview of what the web site offers. They can then discover the primary services and features that the business has to offer. To be of any true value, a tour page should be easy to understand and should be interesting enough to captivate the attention of its visitors.
Showing Your Site’s Features
Visitors who go through a tour page frequently skim through the information that is provided. There are various ways that you can direct the visitor properly. You can use varying font sizes (along with bold and italics) to highlight the main points, with further information included as well. The key is to be concise and move along from point to supporting point, effectively selling your message.
Each product should be supported by approximately 3 to 6 important or notable features. Anything more than that can be overwhelming and may prove baffling for your visitors who are attempting to get information quickly. It really is just like any other aspect of web design: less is more.
So keep it simple, and use the language your visitors can easily understand. Avoid complex words and jargon as much as possible. In addition, make sure that the characteristics you highlight show what specific problem the product is attempting to solve. The faster you can get a potential client to see the usefulness of your product or service, the better it is for your business, sales and even your brand image.
What to Incorporate
There are a couple of things that you should not leave out when you’re setting up a tour page. First, don’t forget to showcase your product with several pictures of it. You would be astonished at how many businesses forget to put up a picture of their product or service. If possible, put up a video as well so that the product or service can be seen in action.
Second, the tour page should also have a call to action. After getting the customer’s attention with your impressive tour, it’s time to benefit by suggesting that they take the next step. The visitor may be enticed to sign up for the product or service by that time (or at least they should be!).
How Website Developers Can Help You Make a Tour Page
Our website design professionals can help frame a tour page that properly functions and that assists your customers in getting a clearer understanding of how your website works. With professional sales writing that converts, graphics and images that motivate and perfect pacing to the work we create, you can always be sure that your visitors will fully understand and appreciate your business.