by Gravity Effects Gravity Effects

3 Common Mistakes Beginner Web Designers Make

When it comes to website design, the online market is saturated with choices these days. A India-based commercial enterprise could easily avail themselves of the services of a web design company that is situated half-way around the world. But you need to keep in mind that not every internet designer holds an equal level of expertise and experience, and many of these cheaper prospects overseas are not full professionals with experience or strict work ethics. These budding, new and foreign designers tend to make a lot of errors as well.

Here are the three most common mistakes beginner web designers make:

1)  The difficulty is that often, these fledgling website designers don’t recognize when  to say no to their customers demands; and when they do so, they don’t know how to do it the  right way.

Website designers should be tolerant and professional when saying no. Meaning, no raised voices, no rolling of the eyes, and no sarcastic comments. this may be hard for many, but you won’t do so well if the customer gets insulted. Using logical reason, facts, and evidence is also important to back up the denial. Sometimes it is also good to offer a more acceptable alternative, if at all possible.

Web designers are the experts, and they have the expertise and the experience to  recognize what the most effective and most useful options are. Business proprietors are  paying for their abilities, and so they may as well get their money’s worth by taking heed to  their advice.

2)  Failing to train the customer properly. Just about every company in the world needs an online presence for their business, but not everyone knows how to work their website once it is finished. Business proprietors often hound their designers for solutions with requests and questions, particularly in the first month or so after the web site is completed. Sometimes, the more entitled clients will even bother a developer years later!

Some web design professionals deal with this by simply directing their clients to a website which can answer their inquiries. For example, if the client is inquiring about Google apps or how Twitter actually works, the designer gives the link to the correct Google support page or the Twitter FAQ page. This may seem like a lazy and rather rude way to assist and train a client – however, it should be based on good judgment and is always situational. Requests such as; understanding of how to utilize the content management system you built for them, are reasonable and should be honored.

On the inverse side of the equation, if you give in to clients every petty whim and hand-hold them through everything, they will become entitled and always want that same level of service. The level of help that you will offer a client, should be thought of prior to making the final agreement of work and price with them. Take the time into account, and charge a price that reflects your given time.

3)  Estimating a short time period to finish a web design project. While website owners want their websites functioning as quickly as possible, sometimes that is not possible given their development needs. It is the designers who are responsible for putting a realistic timetable for the completion of the website. The best estimation is often longer than the web designer believes is possible, because there are always mistakes and issues along the way. So as a designer, always mention that time is just an estimate.

For website owners, they need to be cognizant that speed Is not always the best thing when  it comes to website design—it is functionality that’s most meaningful of all. Let your web design expert provide a reasonable timetable, so you get a website that works and actually looks good.

by Gravity Effects Gravity Effects

Benefits of promoting your local business online

The proper promotion of your business is extremely important if you want to succeed in today’s competitive markets. Whenever I think about promotion, I am reminded of a personal lesson that I learned not too long ago. I remember the first time I ever visited the Vadodara Store, it was amazing to see all of the cool things that they had for sale. Almost everything there, was something anyone could have a lot of fun with, and it looked like a very profitable business to me.

However, after just a couple of years in operation, they recently went out of business! I asked the owner, and he told me that they did not have a large enough customer base to float the store and make a profit. From that encounter, I learned that it doesn’t matter how cool or vast your product line is, without proper advertising you are doomed to failure.

When you own a business, promoting it is the most important step towards becoming successful. With the overwhelming number of people doing commerce today, and the competition you are up against, your local business will need all the advertising attention possible. That is why it is a good idea to get your local business online these days. This way, you have that potential to reach more people in your area who may be searching for your type of service or product.

The best way to achieve success online, is to have an attractive and easy to read website that will draw potential customers in and retain their interest. This also instills confidence in your brand, which is key. When a potential customer can easily see what sets your product or service apart from the rest, and the pride you have in your company, they are more inclined to purchase from you.

Having a quality web designer work on your site to promote your local business online, is what makes the difference between success and failure in the online market. Gravity Effects, is a company that prides itself upon the excellence we achieve in web design, and we love working with local Vadodara businesses. No matter where your business is located, you can benefit from one of our beautiful designs. When you need a dedicated professional to work on your web presence, look no further than Gravity Effects!